The name Hluma, meaning “to sprout or blossom” in Nguni, reflects our spirit of growth, regeneration, and rooted community development. Hluma Roots is a farmer-focused aggregator that connects local producers to retail, institutional, and community markets. We specialise in vegetable production, agro-processing, and market aggregation, creating sustainable income streams for smallholder farmers.

Our operations extend across physical production hubs and the Community Fresh App – a digital marketplace connecting farmers to consumers, retailers, and institutions.

Hluma Roots operates from agricultural sites (known as Multi-Functional Agri-Nodes) that are owned and managed by Seriti Institute NPC. As part of its sustainability strategy, Seriti allocates portions of land and infrastructure at selected nodes for Hluma Roots to use for commercial agro-processing and market-facing activities. This arrangement enables Hluma to generate income while reinvesting a portion of its profits and services back into the node ecosystem — supporting farmer development, job creation, and local food systems.

Hluma’s presence at these nodes is governed by a facilities-use agreement and aligned with Seriti’s broader development mandate. This ensures transparency, arms-length management, and responsible use of community assets.